International business in emerging economies Assignment

International business in emerging economies - Assignment Example Increased foreign contribution augments the employability, per capita income and living standards of these economies. The best emerging market for Pasta World Inc.’s foreign business expansion will be China. The context of the research has shown that the restaurant industry of China is highly competitive in nature. In order to lead within the aggressive market, Pasta World must rely on effective product and process differentiation. The researcher has recommended that franchising is the best market entry option for Pasta World Inc. because, it is less expensive and less risky approach of internationalization. The research paper will focus on the business status and trade internationalization process of a North American multinational company, named Pasta World Inc. The organization is a public trading concern and its shares are primarily listed in the New York Stock Exchange. It had commenced its business in 1994 and has considerably expanded the extent of the business internationalization process, since then. The headquarters of the company is located in Denver, Colorado, U.S. but it has several business branches in the western developed economies of Germany, Canada, France and the United Kingdom (Henry, 2008). Pasta World Inc. conducts its trade in the global service providing industry. It owns its personal restaurants in more than 1500 locations of some western developed economies (Svensson, 2005). The company offers Mexican and Spanish food products to its consumers. Pasta, tacos, burritos, salad, chips and gauc are the primary food menu’s offered by the organization. The company claims to offer healthy food at affordable prices. It openly proclaims that the recipes and tastes of its food and beverage products are non imitable in the market. Pasta World Inc. tries to utilize organic food ingredients within its items. The edible products sold by the company contain minimal added