Innovation and Sustainability Essay Example | Topics and Well Written Essays - 500 words - 1

Innovation and Sustainability - Essay Example Causes of deforestation include but are not limited to wood extraction, expansion of agriculture as well as of the infrastructure. Along with satisfying certain human needs, deforestation has conventionally given rise to a lot of problems like climatic change and extinction of several species of animals and plants. A very obvious consumption habit of humans is the consumption of land. In the past two centuries, urban sprawl has surfaced as one of the outcomes of industrial revolution, as more people have moved to the urban areas in search of better opportunities and improved lifestyle. Consequentially, urban areas have spread to the lands that were previously undeveloped. One of the production habits is also related to deforestation. After cutting the trees, the wood retrieved from them is used for making numerous products. Trees are used for all kinds of purposes that include but are not limited to getting fruits, spices, nuts, latex, medicines, cork, fibers, natural resins, oils and timber. Most of these are eatables and are the fundamental elements that make our cuisines diverse and rich. Others like timber are of huge decorative significance. Timber is employed in the manufacturing of all kinds of furniture, floors and walls. Timber is also used as support for raising tents and fixing the wooden framework for concreting slabs. Urban sprawl has enabled humans to develop more industries, schools and hospitals for the wellbeing of the society. Establishment of these industries has increased the production of all sorts of goods including sports equipment, crockery and food ingredients. In order to conserve the forests, it is imperative that more markets are found that demand the products retrieved from the forests. This approach of sustainable use originates in the fact that adequate management of forests can help

A study of prinicpals' understanding of learner-centered classrooms Dissertation

A study of prinicpals' understanding of learner-centered classrooms - Dissertation Example Using a quantitative approach methodology by Creswell, 2009, the study will make use of surveys of principals from similar-sized rural elementary schools in Wisconsin. ACKOWLEDGEMENTS There are many people for whom I owe a great deal of gratitude for supporting me, not only in the completion of this dissertation, but throughout the past year. First, I would like to thank my dissertation supervisor †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦, who expertly guided and motivated me over the past †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ months. Your enthusiasm is infectious and your humor is energizing. I am honored to be counted among your final group of students. Enjoy chasing those stars! Thanks are also due to the rest of the lecturers on the †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ course, including research methods guru†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. who shaped me into the †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. scientist I am today, course leader †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.., whose insights I have taken onbo ard will no doubt serve me well in the world of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Some of the most valuable lessons this year were imparted outside the confines of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. To my mates on the course from around the world, you were all worth the price of admission. It’s been a pleasure. I would also like to extend an exuberant High-5’ to †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ... Your belief in me infuses me with Herculean strength. I am eternally grateful and I love you all. DEDICATION This dissertation is dedicated in loving memory to †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. that always believed in my ability and encouraged me to succeed personally, spiritually and professionally. My wife †¦Ã¢â‚¬ ¦.mother †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦, Grandmother †¦... mentors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. and my entire family. TABLE OF CONTENTS ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.ii ACKNOWLEDGEMENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..†¦iii DEDICATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..iv LIST OF TABLES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦viii LIST OF FIGURES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..ix CHAPTER 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...1 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 Statement of the Problem/Purpose of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Research Question†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...2 Theoretical Framework for the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Limitations of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Definition of Terms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 CHAPTER

Hobsons Choice Essay Example for Free

Hobsons Choice Essay Maggie. Yes, Maggie Youre growing on me lass. In act three we see that the wedding reception is a small and simple one. This tells the audience that Maggie is not one for wasting money and does not mind having the party in the cellars. As the play moves on, the audience starts to see a change in Willie, Youre making a great mistake, Mr. Hobson. Willie also starts to take the upper hand with Hobson, Sit down, Mr. Hobson. The change in him is all down to Maggie; she has pride in Willie and believes in him. Their marriage is originally more of a business arrangement but it starts to ecome more of marriage of equal partners. When Hobson comes over to seek help, Maggie is sure to talk to Will first, Will its my father. Is he to come in? Maggie and Will work together to make Hobson feel ashamed of his drinking and lead him into giving marriage settlements to her younger sisters. The audience will warm to Maggie over the way he skilfully gets her own back on her father. When Maggie deals with her fathers problem, she is in control and the audience, clearly see that she and Will are working together as a team, Do you think it will get in the paper Maggie? Yes, for sure. Will has come a long way as he was previously described as stunted mentally by a brutalised childhood. Even though Maggies plan has gone well in getting Hobson to give the settlement money over as a fine for trespassing, she shows that she cares for her sisters. Maggie does not let Albert Prosser take the thousand pounds he originally asks for, You neednt be greedy. She also threatens to counter-sue and confirms the original settlement of five hundred pounds. We see a softer more sentimental side of Maggie when she throws away the hot ouse flowers but keeps one to press in her bible. To finish the act, Brighouse returns to the comedy of when Will has to be led to bed by the ear. Although Maggie is clearly in charge in this respect, it contains an element of affection and humour plus this would also make her character a likeable one. At the start of Act Four, we see that Hobson is ill. Tubby tries to help by suggesting for Maggie to come over. Shall I go for Miss Maggie sir? The opinion is agreed by the doctor, l dont know who this Maggie is, but I prescribe her. When Maggie and her sisters find that Hobson needs looking after, Vickey and Alice try to get Maggie to do it. Alice says, I dont think I can be expected to come back to this after what IVe been used to. Hobson tries to offer an unfair, mean deal to Maggie and Will to take care of him but Maggie quickly says, If he goes, I go with him father, as the bribe is poor. The audience notice how Will has become a true gentleman with the help from Maggie, Youre the man IVe made you and Im proud. When Will tries to replace Maggies brass ring for a gold one, Maggie does not ish to give it up. That brass ring stays where you put it. This shows the audience a sense of sentimentality. The play ends with Hobson as a sleeping partner, in Wills business. Will, amazed, closes the act and the play with the words, Well by gum! At the end of the play, the audience sees that Maggie as more of a likeable character . She is portrayed, by Brighouse, as a successful businesswoman strange for a lady in her point in time. Brighouse shows Maggie can be fair and compassionate with other characters.

Levi Strauss

Levi Strauss Levi Strauss condition studie Inquiry 1) What environmen tal variables contributed to the 1998 position of Levi ? Levi Strauss is the worlds best-known jeans brand, however its rigid to see much chance of the association regaining its former glory without a substantial overhaul. Iconic or not, what kind of outlook lies in store for a association which derives encircling 85% of its annual revenues from selling pants? And only really two sorts of pants at that, which are also sold by just about every other clothing manufacturer on the planet. Either Levi Strauss needs to diversify substantially, and bolt on other brands or more likely needs to sacrifice its lenghty cherished however out-of-date independence and become part of someone elses larger multi-brand portfolio. These years of struggle against a vast array of competitors have merely added to the gradual erosion of the brand. The development of value path Signature has helped, nevertheless despite doubling in amount during 2004, its contribution has steadily decreased ever since. In the late 1990s, Levis became a victim of their own success. As well involved in corporate restructuring, the corporation effectively ignore a seismic shift in the youth market. In the 1980s and early 1990s, Levis 501 jeans had managed to dominate the market for everyday clothing as a result of high quality manufacturing and smart marketing. There were many kinds of jeans, went the accepted perception, however Levis was the brand to which all others aspired. A brilliant marketing campaign, chiefly in Europe, reinforced the brands hip status. However in the late 1990s, Levis jeans suddenly became a victim of its own success. They were seen by the advanced generation of teenagers as the jeans my Dad wears, and that lay them completely gone of fashion. Fashions in divide came and went nevertheless Levis failed to respond, leaving the market wide open for competitors The companys biggest mistake, arguably, was to ignore the baggy divide, which rode in on the back of the mid-1990s grunge movement, and remained the leading fashion style for the rest of that decade. While Levis stuck rigidly with the 16-inch straight-leg divide that appealed to the instantly ageing market who had rediscovered the brand in the 1980s, still the least hip of US retailers began selling extreme-cut. Millers Outpost, Tommy Jeans, JNCO and much JC Penney and Sears were selling jeans with legs as wide as 23 or 40-inches. The fashion-conscious teenage market began buying their jeans from other manufacturers, while a advanced breed of retailers, led by The Gap, captured the middle ground. Protecting their premium status, Levis refused to chase the market and strictly adhered to their long-established policy of only selling through specialist outlets and avoiding discount stores including Wal-Mart. Although this held the brands perceived value it also restricted sales to only encircling half of the US retail market. Worse still, later that decade the market as a whole began moving away from denim altogether as combat and cargo pants became the advanced fashion Charles Boisson Leaf 3 Interrogation 2) How could a sensitive and informative Marketing Facts System (MIS) have helped Levis to identify these environmental variable and form outlook strategies ? THE Demand FOR MARKETING SUPPORT In 1986, Levis relaunched the 501 with the Launderette and Bath commercials. The tremendous success of these executions and the campaign that developed from them has been well documented. All of the commercials featured the 501 jean and most stated 501 specifically in the end frame. The advertising success was not restricted to the 501 alone. There was a halo effect on the whole Levis range. However naturally the 501 took on a dominant share of Levis business. This dominance was intended. The 501 was positioned as definitive. It is an anti-fit jean which is fair for most mankind, and, in a sense, 501 for most human beings took fit outside of the purchasing equation. Despite this, there were (and still are) a significant number of mankind who, for reasons of personal physique or style, did not consider the 501 as the correctly fit for them. Moreover, a brief for range advertising can often lead to creative cul-de-sacs: a row of products and an invitation to the consumer to create his or her own choice etc. Consequently, although the objective of the advertising was not to establish individual fit identities, we did specify that each execution should feature one fit only and would talk about the benefits of that fit. Across a range of executions we aimed to establish a sense of the multiplicity of the fits, thereby addressing the key objective. Fit adverting Fit messages also pose a strategic and creative challenge. Human beings choose different jeans fits for reasons both of personal physique and contemporary fashion. If advertising addresses one motivation, it struggles to communicate the other. And the more obvious creative solutions tend not to be challenging or motivating. Charles Boisson Sheet 5 For example, a tight fit can be communicated by showing a thin person and a loose fit by showing a fatter person. Nevertheless the latter expression clearly does miniature for loose fit. And what of the mankind who wear loose fit for style rather than physical reasons? Alternatively, a fit message can be conveyed by showing the overall style or fashion of the wearers of different fits. For example, a punk in tight jeans and a hip-hop fan in loose jeans. However youth fashion cannot easily be compartmentalised into discrete tribes with conveniently different jeans fits. Moreover, young mankind quite naturally recoil from any cynical attempt by advertisers to mirror their own street-level cultures. And, as with the above, what of the human beings who do not choose fits for fashion reasons? We concluded that these more literal expressions of fit were not worth exploring and we directed the team to seek outside more lateral solutions. THE CREATIVE SOLUTION The creative team, conscious of the objectives of the advertising and the strategic and executional minefields to be avoided, came up with an innovative solution to the brief. They developed a range of executions each employing a black and white still from the respected photographer Bill Brandt to deal with one Red Tab fit message. They did not talk about fit in a literal path. Rather they implied the various fit messages. Moreover the images employed were not completely unrelated to fit. (They were not vegetables or fruit!) Rather all the executions focused on the human form, which is after all the basis of any fit choice. ADVERTISING EFFECT The poster campaign ran nationally for four weeks only in April 1993. Millward Brown tracking showed very high advertising recognition: over 40% of a sample of 17 to 29-year-olds recognised the posters. More importantly, spontaneous and prompted awareness of Red Tab rose from 35% to 45% and from 57% to 75% respectively. The percentage of respondents able to quote any non-501 fit number rose from 50% to 60%. We are unable to divulge actual sales data. SUMMARY The planners role does not only entail pointing the creative team in one particular direction; it can also involve illustrating to them the strategically unsound and creatively fruitless routes. In advertising non-501 Red Tab fits for the first date, Levi Strauss were entering a minefield. By identifying the best role for advertising and mapping gone the geography of that minefield, the planner was able to play a part in the development of advertising which maintained Levis best standards of creativity and effectiveness. CREATIVE BRIEF Why are we advertising? To raise awareness of the range of Levis Red Tab jeans by demonstrating that Levis produce different fits to compliment different body shapes and personal styles. Who are we talking to? Boys and girls, 15 to 19 years ancient. They are aware of Levis advertising and recognise that 501s are the original, definitive jeans. In circumstance, they may already own a pair of 501s, nevertheless find certain aspects of 501s either inconvenient (ie button fly) or uncomfortable. They are at the Charles Boisson Sheet 6 middle end of the market (early/late adopters) and are often insecure and lack confidence. They therefore demand to be reassured that they can acquire into the imagery associated with 501s, while having a pair of jeans that fits comfortably and flatters their individual shape. The campaign must employment as both posters and press. The campaign should avoid analysis of, or comparison with, 501s. This is not an opinion leader campaign, and is aimed at a younger, more mass-market consumer. Charles Boisson Leaf 7 Interrogation 3) Analyse the importance of the various marketing mix elements in the success :failure of Levi, how essential is design? Levis share of the denim market plummeted. In 1990, according to Tactical Retail Monitor, more than 48% of men chose Levis as their preferred choice of jeans. By 1998, this had tumbled to 25%, while Lee and Wrangler had risen from 22% to 32%, and private label brands including Gap from 3% to more than 20%. In sales terms the brand slipped from a 30% US market share to 14%. (Upmarket designer labels such as Tommy Hilfiger and Calvin Klein got a great deal of publicity however never achieved more than enclosing 7% of the market). The percentage of teenage boys who thought Levis was a really cool brand had dropped from 21% in 1994 to just 7% by 1998. Levis position has, for the most part stabilised since then, nevertheless competition remains intense The Levis brand instantly houses distinct sub-brands. Chief amongst these is Levis Red Tab, which includes the legendary 501 button-fly design. (The number 501 was originally the products stock number, first adopted in 1890; the red fabric tab was first used in the back pocket from 1936). Levis Vintage features a broader range of classic retro designs. In pursuit of the youth market, the association has tried to turn back the tide with more extreme cuts, such as Levis Engineered Jeans, introduced in 2000 and supposedly designed ergonomically to fit the bodys contours. Some cuts are much pre-stained with oil. Another stylised fresh design launched in early 2003 as Levis Type One. These offered exaggerated versions of traditional features such as rivets, stitching and the tab, blown up in extent. However sales were slow to capture off, chiefly in the US, despite high profile marketing, including a Super Bowl ad (which the association later claimed admitted was unsatisfactory). They, al ong with another stylised border known as Silvertab, were replaced by the Levis Capital E path. Levis ICD, a partnership with Philips to market workwear with integrated electronic devices such as mobile phones, MP3 players etc, was withdrawn in 2002. The crowd also licenses gone the Levis brand to other manufacturers for branded T-shirts and accessories. Combined sales of the core brand improved in 2007, reaching almost $3.2bn. Levis is primarily a menswear brand, with just under three quarters of all pairs sold bought by men. After its many attempts to introduce more stylized or fashion-oriented designs had failed, the association agreed to abandon its premium positioning and chase the mass-market as well. A advanced design, Levi Strauss Signature, launched in July 2003, initially available exclusively through Wal-Mart. By the end of the year it had become apparent that the advanced border was the much-needed hit for which the association had been searching. The crowd rebranded the range as Signature by Levi Strauss, extended distribution to Target Stores and Kmart in 2004, and also introduced the range into selected mass-marketers in Australia (including Coles Myers Target and Kmart), Japan and other Asian markets. It was also launched in the UK (through Asda), France (through Carrefour), Germany (through Wal-Mart) and Switzerland (through Migros), nevertheless performed poorly and was withdrawn in 2007. Yet after a strong set off, sales of the Signature path have fallen steadily since 2005, declining fr om a peak of enclosing $410m that year to $260m in 2007. Dockers, first launched in the US in 1986, is the companys khaki-based casualwear path. It was launched as something of a reaction to inroads into the market by Gap and others, serving as a halfway mark between jeans and smarter dress pants. Dockers Slates, a sub-brand of dressier and more expensive trousers, was discontinued in 2004. Although it has been generally successful, Charles Boisson Sheet 8 Dockers remains very much the second string in the groups portfolio behind its jeans border. In 2004, Levi Strauss lay the Dockers brand up for sale in order to concentrate on its still struggling core business, however failed to attract a suitable buyer. Sales of the brand were reported at $1bn for 2003, however had fallen to enclosing $775m by 2005, with sales concentrated in the US. Since then it has repositioned itself as a wider casualwear brand, diversifying into shirts, sweaters and blazers, as well as a border of womens clothing. The unit was rewarded with an increase in revenues for 2006, its first for diverse years. For 2007, it generated sales were enclosing $915m. The collection also generates significant income from royalties on Dockers belts, footwear and other accessories manufactured by other companies under license. Levi Strauss has production facilities and customer assistance centres throughout the earth. Until comparatively recently the corporation maintained a policy of manufacturing its goods in the regions in which they are sold, however rising labour costs and declining sales made this increasingly unfeasible. Production in the US and Europe began to be farmed gone to cheaper regions in the late 1990s. Having already closed six of its US factories by 2003, the collection announced that the remaining four in North America would also be shuttered by early 2004. The collection supplies its products to encircling 60,000 retail outlets worldwide. It owns and operates encircling 200 of its own Levis or Dockers branded stores, and franchises encircling another 1,300. More than half of these stores are located in the Asia Pacific region. Otherwise sales are through department stores and national chains. There are three regional business units: Levi Strauss North America operates district subsidiaries in the US, Canada and Mexico, and accounts for almost 60% of revenues, or $2.5bn in 2007 (compared to a peak of $4.8bn in 1996). Levi Strauss EMEA is the second biggest market, however performance there took longer to recover than in other markets. Sales rose in 2007 for the first date in distinct years, finally returning above the $1.0bn barrier. Asia Pacific remains the smallest market for immediately, nevertheless has been the companys strongest performing region for distinct years. Sales rose by a further 6% in 2007 to $805m, with Japan contributing a small under half of all sales. Charles Boisson Sheet 9 Inquiry 4) As a strategic marketing consultant, advise Levi about what instantly it should immediately do ? It is every businesss objective to maximize their profits and lessen their expenses. Levis has invested on one of the most essential resource that a association could have its employees. Their corporate strategy has immediately been aligned with their human resource management which is valuing their employees due to high costs of recruiting and training fresh staff. It must be noted that losing an employee can be very expensive and high staff turnover can eventually ruin a business. The at the end object that businesses call for is for its competitors to benefit from the training, knowledge and training that it has built within its workforce. It is suggested that employers give their mankind the opportunity to create their own benefits decisions. This method, employees will capture a keener interest in their benefits. The traditional corporation benefits package often has a rigid one extent fits all approach; it fails to consider the varying needs of individual employees. In addition, the traditional corporation benefits package may sometimes be complicated and difficult to manage. Thus, it is greatly recommended that companies like Levi Strauss and Co. implement a flexible benefits package to assist reduce costs and provide a greater choice for their workforce. Furthermore, flexible benefits provide additional lifestyle choices along with traditional association benefits such as private healthcare and the corporation pension scheme which will allow employees to choose the benefits that they require which in turn will motivate them and create them more productive. It is also valuable that companies like Levi Strauss and Co. consider some of the following pointers: (1) ullet the main goals of the companys employee benefits programme, ullet the endure age that the association at the end reviewed their benefits scheme, ullet steps or initiatives undertaken to ensure that the companys benefits programme underpins their business strategy, ullet knowledge of employees regarding the benefits that the association offers and how they benefits from it, ullet issues like sickness and absence, healthcare and dental affliction, and (6) the extent of the relevance and significance of the recruitment and key staff in employers business and their industry.

Sexuality :: Gender Roles, Sex

In chapter 10, Henslin talks about the issues of gender. In addition, he talks how sex and gender are different from one another. â€Å" When we consider how females and males differ, the first thing that usually comes to mind is sex, the biological characteristics that distinguishes males and females.†(248) Henslin defines sex as a biological attribute. (248) There are two distinct kind of sex a primary, and secondary. Primary sex features are related to the reproduction organs. Where as, secondary sex refers to the differences between one sex. â€Å"In short, you inherit your sex, but you learn your gender as you socialized into behaviors and attitudes your culture asserts are appropriate for your sex. (248) Sex is an ascribed status, and on the other hand gender is something you are taught. Gender is a tool that our community uses to control us; it is the structural property of society. (248)â€Å"Gender, in contrast, is a social, not a biological characteristics.† (248) Gender distinguishes the different inflections that one has and requires in words syntactically associated with them. In manifest words gender is refers if one person have masculinity or femininity characteristics. â€Å"Rather, each human group makes its own interpretation of these physical differences and assigns males and females to separate groups.† (248) After they are separated, they are told what is presume for them, and are given different access to property, power, prestige, and other privileges that they community provides. Henslin also talks about nature vs. nurture, your sex is nature, but the way you are raised to be like one is nurture. A medical accident that a 7-month baby experience when accidentally burns off a penis of the boy. The doctor recommend a sex-change-operation, the parents changed their little boy to a little girl. The know new girl behaved as a girl and followed her mother steps, but later on during her adolescent she felt she was trappe d and then her parents told her about her accident at 7 months of age. Then later on she changed back to he. (250) Gender is the main dissection between humans. â€Å" Every society sorts men and women into separate groups and gives them different access to property, power and prestige.† (251) Property, power, and prestige have a good turn for men than women. â€Å" Gerda Lerner concluded that ‘there is not a single society know where women-as-a-group have decision making power over men (as a group).

Frankenstein and Of Mice and men Frankenstein and Of Mice And Men are :: English Literature

Frankenstein and Of Mice and men Frankenstein and Of Mice And Men are different in almost every way. They are written in different times, by different classes Frankenstein and Of Mice and men Frankenstein and Of Mice And Men are different in almost every way. They are written in different times, by different classes of people and in different areas of the world where life is dissimilar to the extreme. The primary characters are nothing like each other, and the books are written in contrasting styles. Frankenstein is about a scientist who inadvertently creates a monster in his pursuits of the reanimation of deceased creatures. It is concerned with the life of the scientist and his anguish when the creature that he has made turns evil, and homicidal. Of Mice And Men is about two migrant ranch worker's quest to actualise the 'American Dream' whilst trying to avoid tribulation on the ranch where they are earning their living. However,there are some similar themes in the two novels, for example, the loneliness ofthe primary characters, and the way society reacts to something that is considered 'atypical' by their standards. In this essay, Frankenstein and Of Mice And Men will be critically compared and contrasted. Themes in the novels will be taken into account, as well as the use of language and the social and historical background to the novels. This will be closed by a conclusion where the main points will be brought up again. Isolation is one of the most frequent occurrences in the two novels. In Of Mice And Men, Lennie is disassociated from the others, not because he wants to be, but because of his low intellect he is considered 'different' by the men on the ranch, and society. This is much like the situation of Frankenstein's monster. Because of his displeasing appearance, he is abhorred by society and forced to live away from it, secluded in forests and so on. '"Finding the door open, I entered. An old man sat in it, near a fire, over which he was preparing his breakfast. He turned on hearing a noise; and perceived me, shrieked loudly, and quitting the hut ran across the fields..."'. Other characters in Of Mice And Men, for example Crooks, are victims of this forced isolation. Crooks is a black man in a predominantly white area. Black people had been brought to America due to the Slave Trade, but even though it was abolished, black people were still seen as slaves, and below white Americans. '"'Cause I'm black. They play cards in there, but I can't play because I'm black. They say I stink."' Another character that is a target for this is Curley's wife.

Experience with a Charge Nurse Essay

I consider that clinical practice as an essential component of my learning process. Clinical practice allow me to have direct experience with the real world of nursing, to practice the clinical skills required for the job, to learn about general nursing routines, and to learn about the responsibilities of the nurses. At the beginning of the third term of this program my clinical experience has been less stressful than the initial clinical experience in terms I and II. I feel that I have gain more confidence and knowledge to perform the clinical skills necessary to care for the patients. I have learned different nursing skills, for example: perform physical and health assessments, I learned to collect the right data that is relevant to the patient’s condition, different communication skills, I also learned different areas of responsibility that nurses have, like infectious control. Although I have gain a lot of confidence and knowledge, I feel that I need more practice performing head-to-toe physical assessments, which is a very important tool in providing the best possible care to a patient; I need to be more organized, start with the head and work my way down in order, this way I can achieve an accurate and convenient physical assessment, for me and most important for the patient. I have to continue to work on my nurse’s notes to be logical, focused, and relevant to care. I also need to work on documentation, which is very important in each phase of the nursing process. I find clinical practice to be exciting, interesting, important and enjoyable. There’s a lot more to it than just doing a procedure, it’s about developing a relationship with people and working in a team. Clinical practice also helps me to consolidate my knowledge by getting my hands on experience and practicing what I was taught in the laboratory. An essential factor that contributes to this clinical experience is the positive relationship with my clinical instructor and the agency staff. I want to thank my clinical instructor for being supportive, encouraging, helpful, approachable, available, and understanding. These are all important aspects that make me feel self-confidence and motivate.